Visual Hierarchy
This is a term that refers to the perceived ordering of content within a page BY the READER! Visual hierarchy can improve order and flow by using principles of design such as color, emphasis, unity, proportion, and many other important aspects that will make your page an attention grabber.
In my example you will see how the web designer took a body copy of important and viable information and created manageable pieces of text that are visually pleasing. This web page definitely appealed to their clients (and parents) though creativity.
https://ncpediatricdentistry.com/
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