Saturday, August 20, 2016

Five Principles of New Media

Numerical Representation:

Unlike the linear form that was represented by old media, numerically formed equations gives way for digital sampling. Instead of creating a perfect analog, music and picture are broken down and saved as a numeric value making math a important part of the process.

Structural Modularity:

Convergence takes tools from old media the use to be found individual, for example: computer, telephones, television, cameras, and tape recorders are now being merged into a unified whole. The perfect example would be the smartphone. Even though objects can be combined, individuality is kept allow you to still build from the ground up through modularity.

Automation:

Allows the computer to serve as an agent of content production. Automation requires little to none in programming skills which makes this feature a time saver for individuals looking to create professional content.

Variability:

New media object do not have to stay in its original format. variability means that you can convert, export, transcode digital files for a variety of purposes that is said to be "potentially indefinite".

Cultural Transcoding:

Manovich believes that to different layers make up a new " computer culture" that is made up of a cultural and computer layer. The two interactions influence and shape each other in creating new traditional ways.

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